Press releases are another nifty, inexpensive tool which can help to quickly promote your web site or business. With the advent of web-based PR distribution services, press releases have become a much more popular means of distributing newsworthy content than ever before.
“When Should I Use a Press Release?”
Press releases aren’t for any old news story — they’re typically saved for major company developments and are not written like advertisements. The main purpose of a press release is to communicate essential information about a newsworthy story to media outlets. Journalists, bloggers, and other interested parties use your release to gather background research for articles that they plan to write.
Not everything is news. If you don’t think you could get an unbiased person interested in your story, don’t use a press release. Also remember that press releases are not hard-sell advertisements.
Some typical events covered by press releases:
* Release of a new product and/or service
* Recap of an event that has taken place or will take place
* Opening of new offices or stores
* Publication or re-design of a web site
* Company mergers or acquisitions
The Benefits of Press Releases
Press release marketing is a great idea for a number of reasons.
* Press release marketing is inexpensive. Most web-based PR distribution services are completely free, which means that if you are confident in your ability to write your own release, the campaign won’t cost anything. Even if you decide to outsource the article to a freelance copywriter, most charge inexpensive rates as the articles typically aren’t very long and don’t require hours of background research. Click here to get a quote on a press release.
* Press releases can generate exponential exposure. In the ideal press release campaign, several different news outlets will use your release to write an army of articles which all publicize your business. In this manner, the information tends to spread itself among a variety of different sources without any effort on your part.
* Press releases can bolster your reputation. If your company is constantly the focus of newsworthy press releases, you better believe that prospects, journalists, and news editors are going to become more familiar with your name. A well-written press release can give your company a very professional image and make your name more recognizable. If you are quoted as a reliable expert within the press release, this can also serve to establish you as a leading authority in your niche, field, or industry.
* Press releases provide a source of new web content. Constantly updating your web site with new content can be a frustrating task. However, press releases are a great way to take care of this need. By frequently posting releases, you offer the visitors on your site some interesting information that will keep them there and increase your chances of a sale or conversion. Search engines also appreciate press releases and reward frequently updated web sites with higher rankings in their search results.
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