5 PR Power Tips

Love them or hate them, these ladies are major power-brokers of a gem that is more scarce and precious today than diamonds: Attention.
There are powerful self-promotion lessons to be learned from these ladies. Here are 5 PR Power tips that you can apply to get your business and ideas the attention and name recognition that you deserve.
1. Let your personality shine through Drop the grey, corporate speak already, let your own unique personality shine. Share more about your own story. What personal challenges did you have to overcome to get where you are today? Are you a natural at what you do? When did you realize that you were going to make this your chosen career?
2. Share your problems and challenges Jessica Simpson’s popularity soared when news of her crumbling marriage surfaced. We relate easily to others who are facing problems that we are struggling with ourselves. So inspire your target audience to continue working to overcome their challenges, by sharing your own personal battles and triumphs.
3. Develop your own fans, who can share your story for you. The average joe can give you a brief life overview of Paris, Madonna and Jessica in fifty words or less. Are you leveraging the experiences of your satisfied clients to tell your story?
When a client is pleased with your services, get more than a verbal thank-you. Get them to send in a letter, preferably with a picture of them using your product, that you can use as a testimonial.
4. Move beyond the boring, traditional boundaries Madonna has successfully reinvented herself decade after decade by taking calculated risks, by pushing the boundaries. Likewise, you can raise your profile by stepping outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast. Remember no one ever talks about the plain vanilla.
5. Escape the perfection trap Name any major talent that Paris Hilton has?At best she’s an ok actress and a sub par cover singer, but she does not let that stop her from putting her work out there.
Stop waiting for your ideas, projects to be perfect, they’ll never be. Do the best that you can to get your ideas out there and let your audience tell you what’s good enough.
As the level of advertising noise and daily distractions continues to rise, finding a way to get noticed in your marketplace is becoming harder and harder.
Free publicity is now even more valuable than paid advertising, as your audience becomes more time strapped, ad weary and cynical.
So what’s a hard working author, real estate agent, chiropractor or small business owner to do to get a share of the publicity goldmine- if they don’t have the family fortune to hire a publicist on a $10K monthly retainer?
Fortunately with the rise of web2.0 and user generated content, web 2.0 publicity is turning many mom and pops shops into local celebrities in their back yard.
The key is the ability to win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is setting up an effective MySpace profile.
The best part is that MySpace is free to join and you can establish your own profile in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips. See you on the inside